DIrector, Bunny Tavares, wanted something more graphic for BirchBark Foundation's annual event. Leaning on the original logo made by another designer, I created a logo specifically for the event that was to highlight Emergency, First Responders, and Search/Rescue Teams. Graphic illustrations were made utilizing submitted pet photos along with BirchBark Foundation branded colors for background. Designed into these illustrations are a secondary logo, shortened to "BB911" that utilized created event logo colors and elements pets might use — dog tag, cat toy, and kerchief.
Project included digital / web graphics, event poster, event postcard, various print and digital ads, a set of registration sheets, and event merchandise.