Design concept was originally conceived for the Asian Pacific Islander Cultural Center's 2020 United States of Asian American Festival and was to include a full print campaign (poster, postcards, program or brochure). It showcases the variety of the arts festival and the feeling of connection (kinship). However, the pandemic altered the festival. In lieu of the live event, there was a pivot to digital. The pivot included taking original concept and creating a video recap showcasing all the participants for the digital festival.